@conference{
author = "Raspopović Milić, Miroslava and Vukmirović, Milena and Cvetanović, Svetlana",
year = "2017",
abstract = "Tourism in rural areas is considered small-scale tourism, which represents a strong potential for growth of areas
traditionally characterized as agricultural areas. Small-scale also implies that economical gains are hard to achieve
due to high operating costs caused by remoteness of rural areas. With ICT, tourism in rural areas can be improved
through improvement of visibility, communication, marketing, customer perceived benefits through convenience, and
in return growth, profitability, efficiency, effectivity and the quality of life of local population can be enhanced. Rural
tourism tends to be heterogeneous with many different and scattered stakeholders, making the efficiency and
effectivity hard to achieve. The aim of this research is to propose a model for the inclusion of ICT, and specifically
information system, to increase efficiency of the rural small-scale tourism. The goal of this information system is to
gather a rich database that will allow potential tourists to identify their next destination and to identify most valuable
assets for each location in the region.",
publisher = "Sarajevo : Arhitektonski fakultet",
journal = "Keeping up with technologies in the context of urban and rural synergy [Elektronski izvor] : book of conference proceedings / [4th International academic conference] Places and technologies 2017, Sarajevo, June, 08th - 09th, 2017",
title = "ICT potential for tourism in rural areas",
pages = "582-592",
url = "https://hdl.handle.net/21.15107/rcub_raf_579"
}
