@inbook{
author = "Stupar, Aleksandra and Camprag, Nebojša and Doğan, Evinç and Polić, Darko ",
year = "2023",
abstract = "The City of Novi Sad, which is the focus of this chapter as one of the 2022
ECoCs, represents a specifc example as the only non-EU city winning the bid for
the 2021 ECoC title (the other two from the EU—Elefsina and Timisoara—are
postponed to 2023). However, due to the global pandemic, the process of implemen-
tation was prolonged causing new challenges and inconsistencies of planned trans-
formations. Therefore, the case of Novi Sad reveals a specifc transitioning context
infuenced by both local and global drawbacks. Generating opportunities by pro-
moting inclusion and post-confict reconciliation after the breakup of Yugoslavia
and the civil wars in the region, the fragile local setting also provides an insight into
the use of the ECoC title as a tool for culture-led urban (re)branding, identifying the
modes of its integration into the local cultural strategy and urban development plans.",
publisher = "Springer",
journal = "Rethinking Urban Transformations - A New Paradigm for Inclusive Cities",
booktitle = "2021/22 European Capital of Culture: Inclusive Culture-Led Branding of Novi Sad?",
pages = "149-166",
doi = "10.1007/978-3-031-37224-7"
}