@conference{
author = "Vukmirovic, Milena and Vaništa Lazarevic, Eva",
year = "2014",
abstract = "The globalized and decentralized world we live in is simultaneously the arena for the
competition of cities belonging to the global network. Striving to secure a better
position on the international scene, responsible managements turn to entrepreneurial
activities aimed at finding new forms of competitive capitalism. All efforts are directed
towards improving place identity with an aim to build a strong, positive image,
representing a way in which a certain place is experienced in one’s consciousness.
Based on the place image model of communication, which understands primary,
secondary and tertiary communication, this paper aims to give an overview of
contemporary techniques and tools to be used for tracking tertiary communication, as
key element of the process of building strong place image. Tertiary communication is
followed indirectly, not by analyzing the contents of a text, a photo or a video
published online, but rather by analyzing geospatial metadata shown on maps,
connected to published contents. Presented maps are formed by taking over
geospatial metadata, i.e. geo-tags from five relevant internet platforms: Panoramio
Google Service, Instagram, Flickr, Twitter and Foursquare.",
publisher = "Belgrade : Faculty of Architecture",
journal = "Places and Technologies 2014 [Elektronski izvor] : keeping up with technologies to improve places : conference proceedings : 1st international academic conference, Belgrade, 3-4. April 2014",
title = "Place competitiveness expressed through digital data. measuring the place attractiveness tracking the geotag data visuals",
pages = "914-925",
url = "https://hdl.handle.net/21.15107/rcub_raf_705"
}