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„Belgrade“ Department stores: setbacks, cahllenges and new perspectives on an old commercial Model

Đokić, Vladan; Zorić, Ana; Đorđević, Aleksandra

(Rome: ISUFitaly_International Seminar on Urban Form - Italian Network, 2019)

TY  - JOUR
AU  - Đokić, Vladan
AU  - Zorić, Ana
AU  - Đorđević, Aleksandra
PY  - 2019
UR  - https://raf.arh.bg.ac.rs/handle/123456789/1665
AB  - Set within the brother context of consumerism culture coming from the West in the 1960s, “Belgrade” department stores model is perceived as partly autonomous creation, a result of a socialist regime of Yugoslavia. This model brings with itself specific morphological characteristics regarding allocation, organization, and design and as such has left a radical and lasting impact on urban space that is the most evident in the transformation of central city areas in small and medium towns across Serbia. The research reflects on those common characteristics and conducts a more detailed analysis of contextual circumstances and challenges that arose in a singular case. Finally, new perspectives were analyzed through actions and projects that are established to find a solution, shed new light and bring back old significance to the department store that they had for society and the city l. The results of this paper come in the form of providing an appropriate perspective on creating a different approach to the old commercial model observed and present in a contemporary context.
PB  - Rome: ISUFitaly_International Seminar on Urban Form - Italian Network
T2  - Retail Environment, U+D urbanform and design : International Journal of Urban Morphology - monographic issue
T1  - „Belgrade“ Department stores: setbacks, cahllenges and new perspectives on an old commercial Model
T1  - I grandi magazzini “Belgrado”: decadenza, sfide e nuove prospettive di un vecchio modello commerciale
IS  - 11-12
SP  - 24
EP  - 33
UR  - https://hdl.handle.net/21.15107/rcub_raf_1665
ER  - 
@article{
author = "Đokić, Vladan and Zorić, Ana and Đorđević, Aleksandra",
year = "2019",
abstract = "Set within the brother context of consumerism culture coming from the West in the 1960s, “Belgrade” department stores model is perceived as partly autonomous creation, a result of a socialist regime of Yugoslavia. This model brings with itself specific morphological characteristics regarding allocation, organization, and design and as such has left a radical and lasting impact on urban space that is the most evident in the transformation of central city areas in small and medium towns across Serbia. The research reflects on those common characteristics and conducts a more detailed analysis of contextual circumstances and challenges that arose in a singular case. Finally, new perspectives were analyzed through actions and projects that are established to find a solution, shed new light and bring back old significance to the department store that they had for society and the city l. The results of this paper come in the form of providing an appropriate perspective on creating a different approach to the old commercial model observed and present in a contemporary context.",
publisher = "Rome: ISUFitaly_International Seminar on Urban Form - Italian Network",
journal = "Retail Environment, U+D urbanform and design : International Journal of Urban Morphology - monographic issue",
title = "„Belgrade“ Department stores: setbacks, cahllenges and new perspectives on an old commercial Model, I grandi magazzini “Belgrado”: decadenza, sfide e nuove prospettive di un vecchio modello commerciale",
number = "11-12",
pages = "24-33",
url = "https://hdl.handle.net/21.15107/rcub_raf_1665"
}
Đokić, V., Zorić, A.,& Đorđević, A.. (2019). „Belgrade“ Department stores: setbacks, cahllenges and new perspectives on an old commercial Model. in Retail Environment, U+D urbanform and design : International Journal of Urban Morphology - monographic issue
Rome: ISUFitaly_International Seminar on Urban Form - Italian Network.(11-12), 24-33.
https://hdl.handle.net/21.15107/rcub_raf_1665
Đokić V, Zorić A, Đorđević A. „Belgrade“ Department stores: setbacks, cahllenges and new perspectives on an old commercial Model. in Retail Environment, U+D urbanform and design : International Journal of Urban Morphology - monographic issue. 2019;(11-12):24-33.
https://hdl.handle.net/21.15107/rcub_raf_1665 .
Đokić, Vladan, Zorić, Ana, Đorđević, Aleksandra, "„Belgrade“ Department stores: setbacks, cahllenges and new perspectives on an old commercial Model" in Retail Environment, U+D urbanform and design : International Journal of Urban Morphology - monographic issue, no. 11-12 (2019):24-33,
https://hdl.handle.net/21.15107/rcub_raf_1665 .