ARGENTUM silver store [STRAND 2021]

Abstract

Projekat srebrnarnice ARGENTUM, u zaleđu objekta orijentisanog ka centralnom trgu bana Josipa Jelačića u Zagrebu, predstavlja rezultat dugogodišnje saradnje i zajedničkih napora investitora i projektanta u pronalaženju optimalnog rešenja za plasiranje specifične vrste nakita na tržište. Za razliku od zlatara, srebrnarnice izlažu nakit koji je dostupan široj paleti kupaca. Projektantski pristup je sličan u pogledu funkcije, prezentacije nakita, bezbednosti i privatnosti korisnika prostora. Problem prilikom projektovanja se javlja u odabiru materijala, koji bi na izgled trebalo da odišu određenom dozom luksuza sa primesom ekskluzive, ali u cenovnom rangu pripadaju paleti prozvoda srednjeg ranga. Međutim, lokacija u mnogome utiče na odluke u pogledu potencijalnih klijenata, odabira nakita i načina njegovog prezentovanja, pa samim tim i omogućava određene kompromise.

The ARGENTUM silver shop project, situated at the rear of the building facing Ban Josip Jelačić's central square in Zagreb, is the result of many years of collaboration and joint efforts between investors and designers in finding the optimal solution for introducing a specific type of jewelry to the market. Unlike goldsmiths, silver shops display jewelry that is accessible to a broader range of customers. The design approach is similar in terms of function, jewelry presentation, safety, and user privacy. The challenge during the design process arises in the selection of materials that should appear to exude a certain level of luxury with a touch of exclusivity, while still falling within the mid-range price category. However, the location significantly influences decisions regarding potential customers, jewelry selection, and its presentation, thereby allowing for certain compromises.