ZAKS Jewelery Store [STRAND 2021]
Апстракт
Višegodišnja saradnja sa klijentom, zlatarskom kompanijom „ZAKS“, započela je istraživanjem aktuelnog tržišta kroz pilot projekte, koji teoretski stav autora o predmetnom programu integriše u zahteve savremenog vida izlaganja nakita. Zahvaljujući tome, tradicionalni pristup prezentaciji proizvoda koji je praktikovan više decenija, biva napušten, a novonastali koncept i prostorna organizacija, koja je podređena specifičnim zahtevima, omogućavaju korisniku da izloženi nakit sagleda u potpunosti, a da pristup, nenametljivo, bude u potpunosti kontrolisan. Takav arhitektonski izraz rezultuje prepoznatljivim enterijerom, koji pruža afirmativni doživljaj izloženog.
Novonastalim koncepttom je, zahvaljujući dobro promišljenom i visokokvalitetnom projektantskom rešenju, postignuto da izgled i funkcija mogu biti prilagođeni svakoj situaciji koje tržište diktira. Novoformirano rešenje omogućava fleksibilnost u ispunjavanju mnoštva potencijalnih prostornih zahteva u skladu sa specifičnostima koje ...nameđe prezentovanje nakita u savremenom kontekstu. Takođe, uspostavljena koncepcija pruža mogućnost transformabilnosti, tako da pojedini elementi (segmenti enterijera) mogu biti izmenjeni i remodelovani bez ugrožavanja prepoznatljivog izgleda celine uz očuvanje novog identiteta prodajnog prostora.
The years-long collaboration with the client, the jewelry company "ZAKS," began with market research and pilot projects that aimed to integrate the author's theoretical stance on the subject program into the requirements of modern jewelry presentation. As a result, the traditional approach to product presentation, practiced for several decades, was abandoned, and the newly developed concept and spatial organization, tailored to specific needs, allowed the user to fully appreciate the displayed jewelry while maintaining complete control over access in a non-intrusive manner. This architectural expression resulted in a distinctive interior that offers an affirmative experience of the exhibits.
Thanks to a well-thought-out and high-quality design solution, the newly created concept ensures that the appearance and function can be adapted to any situation dictated by the market. The newly devised solution provides flexibility in meeting a multitude of potential spatial requirements in acco...rdance with the specific demands of presenting jewelry in a contemporary context. Furthermore, the established concept allows for transformability, so that individual elements (interior segments) can be modified and remodeled without compromising the recognizable appearance of the whole while preserving the new identity of the retail space.
Кључне речи:
Interior design / Jewlery store / Contemporary design / Reconstruction and adaptation / ZagrebИзвор:
On Architecture: Facing the Future – New Challenges : exhibition book / 9th International Multimedia Event, Belgrade, 2021, 30-30Издавач:
- Belgrade: STRAND – Sustainable Urban Society Association
Институција/група
Arhitektonski fakultetFotirić, N., Rajković, I.,& Dobrisavljević, D.. (2021). ZAKS Jewelery Store [STRAND 2021]. in On Architecture: Facing the Future – New Challenges : exhibition book / 9th International Multimedia Event, Belgrade Belgrade: STRAND – Sustainable Urban Society Association., 30-30. https://hdl.handle.net/21.15107/rcub_raf_1578
Fotirić N, Rajković I, Dobrisavljević D. ZAKS Jewelery Store [STRAND 2021]. in On Architecture: Facing the Future – New Challenges : exhibition book / 9th International Multimedia Event, Belgrade. 2021;:30-30. https://hdl.handle.net/21.15107/rcub_raf_1578 .
Fotirić, Nebojša, Rajković, Igor, Dobrisavljević, Dragana, "ZAKS Jewelery Store [STRAND 2021]" in On Architecture: Facing the Future – New Challenges : exhibition book / 9th International Multimedia Event, Belgrade (2021):30-30, https://hdl.handle.net/21.15107/rcub_raf_1578 .