WÜRTH Serbia Training & Test Center [Mention STRAND 2019]

Abstract

On Architecture: Challenges In Architecture, Urban Design And Art - international jury report: Würth has made the attention for architecture to one of the key values of the company’s real estate policy. It is not just a matter of public relations & branding, the idea is to bring architecture closer to the community and to improve the quality of life. The training and test center is another example of this social-cultural ambition. Dejan Todorović managed to transform an old warehouse into multi-purpose rooms and to create a translucent and light atmosphere. By a simple dividing panels rearrangement, it can become anything from a series of individual classrooms or offices to conference space, exhibition gallery, or a party venue. On top of that using the company colours black, white and red in a rather subtle way, without being intrusive. One could say a kind of hygiene for the mind. Dejan Todorović creates the perfect balance between being distinctive and modest. The interior shows a lightness of being, leaving plentiful mental space enabling the users to focus on it’s main function: training and testing. In doing so being an ideal environment for transferring knowledge. Taken these aspects in consideration the jury decided to honor the project with a mention.