Urban regeneration tools (city branding) in Belgrade after the democratic change in 2000 – social frame

Abstract

The sociologic appearance of the present city shows its dark and gloomy side. The consequences are reflected in the process of urban renewal and regeneration. The urban regeneration as a method of sustainable development is seen today through the prism of some definitely new and unusual characteristics. The processes are affected, although in Europe as in Serbia, by a whirlpool of sociological, ecological, economical and other changes, due to the period of recession dating from the last decade of the 20th century till the even worse worldwide economic collapse of 2008. In Serbia, the situation seems to be even worse as the country is passing through the difficult transitional period and the post-civil-war era. During the late 1990s however, some banks and investors have tried to participate in financing some acceptable forms of sustainable accommodation in order to launch into the regeneration of the city, but finished rather unsuccessful.