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BIBBIDI-BOBBIDI-BOO: The Reinvented Magic of Urban Shopping?

Thumbnail
2012
CORP2012_proceedingsStuparA.pdf (2.507Mb)
Authors
Milaković, Mira
Stupar, Aleksandra
Contributors
Schrenk, Manfred
Popovich, Vasily V.
Zeile, Peter
Elisei, Pietro
Conference object (Published version)
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Abstract
Built on the principles of the Athens charter and Modern movement, New Belgrade was a spatial representative of a new state and the post-war Yugoslav society. However, at the turn of the 21st century the processes of transition, globalization and EU-integration started, shaping New Belgrade into a polygon of another experiment, initiated by a number of local and foreign greenfield investments. The intensification of commercial, business and administrative activities has created a new identity of this urban entity, imposing new rules and elements into the rigid modernist concept. The shifts of consumption patterns and contemporary life style have imposed new shopping demands which reflected in a new typology of shopping nodes/centers dispersed throughout the territory. The paper will focus on the period of the 1990s and 2000s analyzing the application of ‘global rules’ to shopping nodes and their network. The new layer of consumerism will be related to large/small scale spatial... and social changes of New Belgrade, which have generated new urban energy while boosting further development and increasing the value of existing structures. The emphasis of the analysis will be on large shopping malls which announced another phase of New Belgrade’s development offering elements of traditional ‘inner city’ atmosphere implanted into the modernist grid.

Keywords:
New Belgrade / Shopping nodes / Consumerism / Spatial and social changes
Source:
REAL CORP 2012. Re-Mixing the City. Towards Sustainability and Resilience? : Proceedings of 17th international conference on Urban Planning and Spatial Development in the Information Society, 2012, 85-92
Publisher:
  • Schwechat : CORP - Competence Center of Urban and Regional Planning
Funding / projects:
  • Spatial, environmental, energy and social aspects of developing settlements and climate change - mutual impacts (RS-36035)

ISBN: 978-3-9503110-2-0

[ Google Scholar ]
Handle
https://hdl.handle.net/21.15107/rcub_raf_539
URI
https://raf.arh.bg.ac.rs/handle/123456789/539
Collections
  • Publikacije istraživača / Researchers' publications
Institution/Community
Arhitektonski fakultet
TY  - CONF
AU  - Milaković, Mira
AU  - Stupar, Aleksandra
PY  - 2012
UR  - https://raf.arh.bg.ac.rs/handle/123456789/539
AB  - Built on the principles of the Athens charter and Modern movement, New Belgrade was a spatial
representative of a new state and the post-war Yugoslav society. However, at the turn of the 21st century the
processes of transition, globalization and EU-integration started, shaping New Belgrade into a polygon of
another experiment, initiated by a number of local and foreign greenfield investments. The intensification of
commercial, business and administrative activities has created a new identity of this urban entity, imposing
new rules and elements into the rigid modernist concept. The shifts of consumption patterns and
contemporary life style have imposed new shopping demands which reflected in a new typology of shopping
nodes/centers dispersed throughout the territory.
The paper will focus on the period of the 1990s and 2000s analyzing the application of ‘global rules’ to
shopping nodes and their network. The new layer of consumerism will be related to large/small scale spatial
and social changes of New Belgrade, which have generated new urban energy while boosting further
development and increasing the value of existing structures. The emphasis of the analysis will be on large
shopping malls which announced another phase of New Belgrade’s development offering elements of
traditional ‘inner city’ atmosphere implanted into the modernist grid.
PB  - Schwechat : CORP - Competence Center of Urban and Regional Planning
C3  - REAL CORP 2012. Re-Mixing the City. Towards Sustainability and Resilience? : Proceedings of 17th international conference on Urban Planning and Spatial Development in the Information Society
T1  - BIBBIDI-BOBBIDI-BOO: The Reinvented Magic of Urban Shopping?
SP  - 85
EP  - 92
UR  - https://hdl.handle.net/21.15107/rcub_raf_539
ER  - 
@conference{
author = "Milaković, Mira and Stupar, Aleksandra",
year = "2012",
abstract = "Built on the principles of the Athens charter and Modern movement, New Belgrade was a spatial
representative of a new state and the post-war Yugoslav society. However, at the turn of the 21st century the
processes of transition, globalization and EU-integration started, shaping New Belgrade into a polygon of
another experiment, initiated by a number of local and foreign greenfield investments. The intensification of
commercial, business and administrative activities has created a new identity of this urban entity, imposing
new rules and elements into the rigid modernist concept. The shifts of consumption patterns and
contemporary life style have imposed new shopping demands which reflected in a new typology of shopping
nodes/centers dispersed throughout the territory.
The paper will focus on the period of the 1990s and 2000s analyzing the application of ‘global rules’ to
shopping nodes and their network. The new layer of consumerism will be related to large/small scale spatial
and social changes of New Belgrade, which have generated new urban energy while boosting further
development and increasing the value of existing structures. The emphasis of the analysis will be on large
shopping malls which announced another phase of New Belgrade’s development offering elements of
traditional ‘inner city’ atmosphere implanted into the modernist grid.",
publisher = "Schwechat : CORP - Competence Center of Urban and Regional Planning",
journal = "REAL CORP 2012. Re-Mixing the City. Towards Sustainability and Resilience? : Proceedings of 17th international conference on Urban Planning and Spatial Development in the Information Society",
title = "BIBBIDI-BOBBIDI-BOO: The Reinvented Magic of Urban Shopping?",
pages = "85-92",
url = "https://hdl.handle.net/21.15107/rcub_raf_539"
}
Milaković, M.,& Stupar, A.. (2012). BIBBIDI-BOBBIDI-BOO: The Reinvented Magic of Urban Shopping?. in REAL CORP 2012. Re-Mixing the City. Towards Sustainability and Resilience? : Proceedings of 17th international conference on Urban Planning and Spatial Development in the Information Society
Schwechat : CORP - Competence Center of Urban and Regional Planning., 85-92.
https://hdl.handle.net/21.15107/rcub_raf_539
Milaković M, Stupar A. BIBBIDI-BOBBIDI-BOO: The Reinvented Magic of Urban Shopping?. in REAL CORP 2012. Re-Mixing the City. Towards Sustainability and Resilience? : Proceedings of 17th international conference on Urban Planning and Spatial Development in the Information Society. 2012;:85-92.
https://hdl.handle.net/21.15107/rcub_raf_539 .
Milaković, Mira, Stupar, Aleksandra, "BIBBIDI-BOBBIDI-BOO: The Reinvented Magic of Urban Shopping?" in REAL CORP 2012. Re-Mixing the City. Towards Sustainability and Resilience? : Proceedings of 17th international conference on Urban Planning and Spatial Development in the Information Society (2012):85-92,
https://hdl.handle.net/21.15107/rcub_raf_539 .

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