Fluidity : networked context and contemporary methodologies of architecture in tourism

Abstract

The aim of this paper is to research the relation between the networked socio-spatial context and contemporary design methodologies of architecture in tourism. Fluidity is positioned as the main conceptual phenomenon, simultaneously causing and manifesting in contemporary transformations of social and spatial conditions into a constant process of interacting flows.Authors’ main idea is to research potential of contemporary architectural design in tourism which reflects fluidity and processes of interacting flows of money, population, information and cultural identities through aesthetical experiences of displacement, hedonism and pleasure. The dinamic concept of flows is positioned into the spatial perspective as a design method and architectural criteria in response to place identity queries and dematerialization of architectural aesthetical object by commercial overproduction effects. Development of tourism afirmates the future synergies of urban and rural identities of places and creates new architectural design potentials in tourism according to aesthetical transformations of today’s socio-spatial context. Tourism ranks high in world’s industry in the contemporary era of globalization, neoliberal capitalism and the society of spectacle, leisure and consumption, where needs for an increased flow of people, money and information transform architectural aesthetic values into relational, intersubjective and communicational experiences. Touristic experience, aesthetical itself, perceptual and receptive, opens new possibilities in architectural approach according to requirements and aesthetics of contemporary culture, which transform meaning of architecture into infrastructure of perceptual displacement effects through creative thematisations of fluidity in architectural design methodologies and aesthetic criteria.