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Branding Places through Culture and Tourism

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2019
bitstream_1601.pdf (4.905Mb)
Authors
Radosavljević, Uroš
Đorđević, Aleksandra
Contributors
Djukić, Aleksandra
Kadar, Balint
Book part (Published version)
,
University of Belgrade - Faculty of Architecture
Metadata
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Abstract
The main purpose of this paper is to expand the possibilities for linking local urban development and educational process in the field of creative use of culture and tourism in relation to the place branding. Therefore, the chapter presents a model of cooperation between municipalities and higher education institutions in addressing important issues for local development. The research was conducted through the cooperation between the City of Smederevo and the University of Belgrade - Faculty of Architecture, realised during the spring semester of the school year 2017/18 on the Master Project at the Master Integrated Urbanism Programme. A specific aspect of cultural tourism resulted in the development of different research topics, mentored through two lines of reasoning. One line investigated how new concepts of cultural tourism can be employed in using local values as a key element of place branding strategy and the second line explored the means of better management and activation of ...already appreciated assets of the city. New possibilities and successful case studies of the creative use of cultural heritage were examined at the same time. The research indicates the importance of cultural innovation and creative projects for the extension of cultural and tourist offer of the city of Smederevo as well as for the enabling conditions for conception and successful implementation of place branding strategies. Creative exploration of cultural tourism can hold a nucleus for improving the quality of life in physical, social and economic terms for residents and tourists.

Keywords:
Cultural tourism / place branding / urban management / education in urban and spatial planning / Smederevo
Source:
Integrative strategic planning and design for the strengthening of identity and cultural tourism in the Danube cities – Smederevo, 2019, 70-85
Publisher:
  • Belgrade: University of Belgrade - Faculty of Architecture
Funding / projects:
  • "DANUrB – DANube Urban Brand – a regional network building through tourism and education to strengthen the “Danube” cultural identity and solidarity"
  • Spatial, environmental, energy and social aspects of developing settlements and climate change - mutual impacts (RS-36035)

ISBN: 978-86-7924-214-3

[ Google Scholar ]
Handle
https://hdl.handle.net/21.15107/rcub_raf_604
URI
https://raf.arh.bg.ac.rs/handle/123456789/604
Collections
  • Publikacije istraživača / Researchers' publications
Institution/Community
Arhitektonski fakultet
TY  - CHAP
AU  - Radosavljević, Uroš
AU  - Đorđević, Aleksandra
PY  - 2019
UR  - https://raf.arh.bg.ac.rs/handle/123456789/604
AB  - The main purpose of this paper is to expand the possibilities for linking local urban development and educational process in the field of creative use of culture and tourism in relation to the place branding. Therefore, the chapter presents a model of cooperation between municipalities and higher education institutions in addressing important issues for local development. The research was conducted through the cooperation between the City of Smederevo and the University of Belgrade - Faculty of Architecture, realised during the spring semester of the school year 2017/18 on the Master Project at the Master Integrated Urbanism Programme. A specific aspect of cultural tourism resulted in the development of different research topics, mentored through two lines of reasoning. One line investigated how new concepts of cultural tourism can be employed in using local values as a key element of place branding strategy and the second line explored the means of better management and activation of already appreciated assets of the city. New possibilities and successful case studies of the creative use of cultural heritage were examined at the same time.
The research indicates the importance of cultural innovation and creative projects for the extension of cultural and tourist offer of the city of Smederevo as well as for the enabling conditions for conception and successful implementation of place branding strategies. Creative exploration of cultural tourism can hold a nucleus for improving the quality of life in physical, social and economic terms for residents and tourists.
PB  - Belgrade: University of Belgrade - Faculty of Architecture
T2  - Integrative strategic planning and design for the strengthening of identity and cultural tourism in the Danube cities – Smederevo
T1  - Branding Places through Culture and Tourism
SP  - 70
EP  - 85
UR  - https://hdl.handle.net/21.15107/rcub_raf_604
ER  - 
@inbook{
author = "Radosavljević, Uroš and Đorđević, Aleksandra",
year = "2019",
abstract = "The main purpose of this paper is to expand the possibilities for linking local urban development and educational process in the field of creative use of culture and tourism in relation to the place branding. Therefore, the chapter presents a model of cooperation between municipalities and higher education institutions in addressing important issues for local development. The research was conducted through the cooperation between the City of Smederevo and the University of Belgrade - Faculty of Architecture, realised during the spring semester of the school year 2017/18 on the Master Project at the Master Integrated Urbanism Programme. A specific aspect of cultural tourism resulted in the development of different research topics, mentored through two lines of reasoning. One line investigated how new concepts of cultural tourism can be employed in using local values as a key element of place branding strategy and the second line explored the means of better management and activation of already appreciated assets of the city. New possibilities and successful case studies of the creative use of cultural heritage were examined at the same time.
The research indicates the importance of cultural innovation and creative projects for the extension of cultural and tourist offer of the city of Smederevo as well as for the enabling conditions for conception and successful implementation of place branding strategies. Creative exploration of cultural tourism can hold a nucleus for improving the quality of life in physical, social and economic terms for residents and tourists.",
publisher = "Belgrade: University of Belgrade - Faculty of Architecture",
journal = "Integrative strategic planning and design for the strengthening of identity and cultural tourism in the Danube cities – Smederevo",
booktitle = "Branding Places through Culture and Tourism",
pages = "70-85",
url = "https://hdl.handle.net/21.15107/rcub_raf_604"
}
Radosavljević, U.,& Đorđević, A.. (2019). Branding Places through Culture and Tourism. in Integrative strategic planning and design for the strengthening of identity and cultural tourism in the Danube cities – Smederevo
Belgrade: University of Belgrade - Faculty of Architecture., 70-85.
https://hdl.handle.net/21.15107/rcub_raf_604
Radosavljević U, Đorđević A. Branding Places through Culture and Tourism. in Integrative strategic planning and design for the strengthening of identity and cultural tourism in the Danube cities – Smederevo. 2019;:70-85.
https://hdl.handle.net/21.15107/rcub_raf_604 .
Radosavljević, Uroš, Đorđević, Aleksandra, "Branding Places through Culture and Tourism" in Integrative strategic planning and design for the strengthening of identity and cultural tourism in the Danube cities – Smederevo (2019):70-85,
https://hdl.handle.net/21.15107/rcub_raf_604 .

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