Interactive facades in modern cities

Abstract

Science and technology development in the media brings changes in everyday life and has a deep impact of culture, art and architecture. Dynamic digital technologies are included in all modern society segments as well as in architecture. Architecture is a part of interactive environment of modern cities based on computer-technology models. Interactive design in architecture, especially interactive facades design, has caused permanent changes in the conditions of architectural structure perception, as well as the conditions of social communication and interaction in the urban environment. Nowadays, unchangeable features of facades belong to history. The facades have become visually changeable, dynamic and able to meet the users' requirements and wishes. This paper aims to define the way these modern facades affect the appearance of new urban space and new communication forms and thus become the medium for specific social needs in urban environments. This paper presents the role of modern technologies, interactive programming, the Internet and social networking in architecture and modern facade design.