Territorial Planning as a Creative Tool for the Upgrading of Cultural Tourism in Golubac, Serbia

Abstract

In the contemporary time of abundant and diversified offers of cultural tourism globally, the need for new values, such as creativity, is inevitable. As well as creativity being in the essence of every cultural practice, it is also becoming a tool to link and modernise cultural treasures for tourist consumption today. Its inclusion is also useful in territorial plans, because their strategic role is a driving force for local economies. Creativity can support particularly those sectors which have rich foundations, but suffer from general underdevelopment. Cultural tourism in Golubac town and its surroundings in eastern Serbia is a prime example. Although Golubac is situated on the Danube and has one of the most preserved old fortresses in the region, it has not been positioned as an important spot for cultural tourism. The intention of this paper is to present recent efforts to facilitate this branch of tourism by the application of creative tools in local planning documents. This will be conveyed through a multi-criteria analysis of crucial territorial plans for Golubac. For the establishment of these criteria, the theoretical knowledge which links creativity, cultural tourism and territorial planning will be studied. The implementation of this interlinked knowledge in the analysis will be the backbone of a proposal for improvements in territorial planning which can profoundly facilitate creativity in cultural tourism at a global level.