Shopping Mall VS. Open Public Space in Consumer Culture for ICUP 2016
Apstrakt
This paper explores the built environment of a shopping mall considering perception by its
users. The aim of this paper is to compare the preferences consumers have towards shopping malls and public spaces, by determining consumers’ opinion on the (dis)advantages of the shopping malls over features of the city centre. The research question is about the competitiveness of shopping mall with open public space with the focus on the main qualities of it. Furthermore, the paper aims to explore the ways in which the inner space of these malls dictates behaviour of their visitors and shape the way how they spend their free time. The methodological frameworks are observations, questionnaires and surveys. Identity of shopping malls versus public places in Belgrade is observed through technical analyses and qualitative surveys using questionnaires. This research suggests that understanding experiences of contemporary urban change in public space requires a broader performative understanding of ...users’ needs and its qualities.
Ključne reči:
shopping mall / identity / Belgrade / semi-public spaceIzvor:
Proceedings / [1st] International Conference on Urban Planning - ICUP2016, Nis, 18-19 November, 2016, 149-158Izdavač:
- Faculty of Civil engineering and Architecture, University of Nis
Institucija/grupa
Arhitektonski fakultetTY - CONF AU - Djukic, Aleksandra AU - Cvetkovic, Marija PY - 2016 UR - https://raf.arh.bg.ac.rs/handle/123456789/2165 AB - This paper explores the built environment of a shopping mall considering perception by its users. The aim of this paper is to compare the preferences consumers have towards shopping malls and public spaces, by determining consumers’ opinion on the (dis)advantages of the shopping malls over features of the city centre. The research question is about the competitiveness of shopping mall with open public space with the focus on the main qualities of it. Furthermore, the paper aims to explore the ways in which the inner space of these malls dictates behaviour of their visitors and shape the way how they spend their free time. The methodological frameworks are observations, questionnaires and surveys. Identity of shopping malls versus public places in Belgrade is observed through technical analyses and qualitative surveys using questionnaires. This research suggests that understanding experiences of contemporary urban change in public space requires a broader performative understanding of users’ needs and its qualities. PB - Faculty of Civil engineering and Architecture, University of Nis C3 - Proceedings / [1st] International Conference on Urban Planning - ICUP2016, Nis, 18-19 November T1 - Shopping Mall VS. Open Public Space in Consumer Culture for ICUP 2016 SP - 149 EP - 158 UR - https://hdl.handle.net/21.15107/rcub_raf_2165 ER -
@conference{ author = "Djukic, Aleksandra and Cvetkovic, Marija", year = "2016", abstract = "This paper explores the built environment of a shopping mall considering perception by its users. The aim of this paper is to compare the preferences consumers have towards shopping malls and public spaces, by determining consumers’ opinion on the (dis)advantages of the shopping malls over features of the city centre. The research question is about the competitiveness of shopping mall with open public space with the focus on the main qualities of it. Furthermore, the paper aims to explore the ways in which the inner space of these malls dictates behaviour of their visitors and shape the way how they spend their free time. The methodological frameworks are observations, questionnaires and surveys. Identity of shopping malls versus public places in Belgrade is observed through technical analyses and qualitative surveys using questionnaires. This research suggests that understanding experiences of contemporary urban change in public space requires a broader performative understanding of users’ needs and its qualities.", publisher = "Faculty of Civil engineering and Architecture, University of Nis", journal = "Proceedings / [1st] International Conference on Urban Planning - ICUP2016, Nis, 18-19 November", title = "Shopping Mall VS. Open Public Space in Consumer Culture for ICUP 2016", pages = "149-158", url = "https://hdl.handle.net/21.15107/rcub_raf_2165" }
Djukic, A.,& Cvetkovic, M.. (2016). Shopping Mall VS. Open Public Space in Consumer Culture for ICUP 2016. in Proceedings / [1st] International Conference on Urban Planning - ICUP2016, Nis, 18-19 November Faculty of Civil engineering and Architecture, University of Nis., 149-158. https://hdl.handle.net/21.15107/rcub_raf_2165
Djukic A, Cvetkovic M. Shopping Mall VS. Open Public Space in Consumer Culture for ICUP 2016. in Proceedings / [1st] International Conference on Urban Planning - ICUP2016, Nis, 18-19 November. 2016;:149-158. https://hdl.handle.net/21.15107/rcub_raf_2165 .
Djukic, Aleksandra, Cvetkovic, Marija, "Shopping Mall VS. Open Public Space in Consumer Culture for ICUP 2016" in Proceedings / [1st] International Conference on Urban Planning - ICUP2016, Nis, 18-19 November (2016):149-158, https://hdl.handle.net/21.15107/rcub_raf_2165 .